Now people are working to create several sources of income. In this digital world, they are using search engine optimization, pay-per-click, social media, influencer marketing, and email marketing for it. A few years ago if someone told them you can make money by sitting in your room just from a mobile phone or laptop it was just a joke. But today it is a reality. Today number of online resources are available as a source of money creation. In the field of online selling email marketing is one of the practical approaches. According to research, more than 70% of businesses use email marketing for the growth and promotion of their business. Today we are going to discuss two important tools of email marketing. But before discussing those tools we will know how email marketing is good to do and why you should use those tools for it. 

Why Email Marketing 

Email marketing is one of the practical and best marketing solutions. Here we are going to discuss the importance of it. Besides several social media strategies like seo, PPC, and many others it is a targeted and direct approach then. Email puts you directly in front of your customers. Besides this, it creates a positive and solid reputation for you in front of customers. Moreover, on other social media platforms, you can send a general message but here on email you can customized message. Email marketing is faster than all the other forms of marketing. 

Should I use an email marketing tool? 

Tool for email marketing can streamline and speed up your marketing processes with precision and accuracy. With this, you can do all your manual work automatically. Just you have to copy emails and the body of the email and send it. With proper email marketing tools, you can prevent the juggling of emails. Besides this, in this way, you can define all the parameters before sending an email. That makes them customized and improves the series of communication. Besides this, how your emails are performing gives a clear idea of it. Track the process and get regular reporting. Follow the process and get maximum positive results. 

An Overview of MailChimp

Mailchimp is one of the most popular and amazing tools for email marketing. With time it introduced several remarkable features and proved a comprehensive marketing solution. Some features of it are:

Marketing and CRM tool

With crm, you can execute several marketing campaigns. One tool that you can use for several purposes. It can understand demographics, and audience behavior for maximum efficiency and targeted results. In addition, you can manage all your tasks on a single dashboard and can change your strategy by measuring analytics. 

Automation of campaigns 

Here you can execute campaigns after one time setting it will be automated and will be human-like work. You have to give instructions and guidelines regarding customer awareness, engagement, conversion, and hook for a particular brand. For several ones templates are available and you can apply as per needs. 

Analytics solution 

Mailchimp also provides analytics solutions. From there you can get an idea of how much your customers are engaged with your content and work. According to this you can change your strategy and follow the process. It is verified by businesses that MailChimp is the best platform for scheduling, analyzing, and narrating emails. These are the types of email templates that are available here at MailChimp. 

  • Retargeting 
  • Welcome mails 
  • Customer engagement 
  • Follow-ups 
  • Order notification 
  • First purchase 
  • Product recommendations 

Features of drip 

Drip is another best email marketing tool used by e-commerce business owners. Now more than 27 million people are using drip around the globe. There are three important categories for which drip is well known. The first one is customizable forms, the second is emails and sms and the last one is automation and segmentation. These are some reasons why should you use drip to skyrocket your marketing. 

  • It is a powerful email builder with which you can build emails of any type. That is known to create attractive emails with which you can convert visitors into customers. 
  • For maximum engagement, it is designed with ready-to-go templates. 
  • Besides emails, you can send sms as well to stay connected with your customers and buyers as well. It is one of the only email marketing tools that ensures maximum engagement. 
  • There is a feature of recommendations in it. It follows the behavior of customers and gives recommendations accordingly.
  • It provides a way to go one step forward and connect with buyers. You can customize your sms campaign and get top-level engagement. 
  • After A/B testing it is proved businesses are skyrocketing their sales and conversions by using drip marketing tools. Here emails start with the subject line, and email body and end wa ith a call to action. 
  • Besides several benefits, it gives suggestions on what is the right time to send mail. And it schedules the compaign on the base of active time. 
  • Potential benefits that people are getting with drip, an email marketing tool are advanced automation, best for e-commerce, works with third-party integration, good for multiple channels, attractive and easy-to-use dashboard.